The Equinox Experience

The Equinox Experience, took place on 12 March 2017, in Santo Stefano Al Ponte in Florence, Italy.  A magical, immersive experience conceived by Andrea Bigiarini of The New Era Museum, it took place on the night of the full moon. 

Immersed into giant size projections accompanied by the live music of Marco Testoni, the audience was invited to enter into the visions of talented artists of the Mobile Photography movement. 

Twenty selected works were also exhibited in the cloister of the deconsecrated church of Santo Stefano Al Ponte.

My artwork “Dissolving” was part of The Equinox Experience exhibition - “Balancing The Opposites With Mobile Art” - and I was very grateful to be able to attend the vernissage as well as the amazing immersive experience.  

I am including here a wonderful youtube video about the evening, followed by a transcript in English done by Elizabeth Genovesi. 

Marco Testoni:

The instruments I played are called Handpan. They are percussion instruments which emit notes allowing one to compose with these wonderful instruments. Their roots came from far away: from the Caribbean the steel drum, that they make from metal barrels. Instead these Handpans are a derivation from Europe, being a bit richer, with more harmony, with more sound, these are the instruments.

Roberto Fiorini:

The Equinox Experience is absolutely in sync with that of the mission of Cross Media. Cross Media is the producer and distributer of The Klimt Experience. From the name of the firm, chosen by our president Federico Dalgas, one can presume, that we believe in the mixing of various forms of art and communication, as we believe that man is disposed to the traditional and vice versa. Both march in one direction which is that of the future.

Andrea Bigiarini:

A perfect mix between cinema, television and museum. There isn’t that distance between art and audience, which is usually present in museums. So this new form was found for doing shows for photography. It is the only mode one has to see things in detail.

Marco Testoni:

I personally work in cinema and television and create music for these images. I can’t imagine music without images behind it.

I think that video mapping in a particular mode can revolutionize the relationship between music and images because there is the possibility to see the image, spacialized, that enwraps, enfolds you. Awhile ago I spoke with Peter Greenway, the English director and he said the future of cinema is in the possibility to see not only from the central seat of the cinema but to have it all around you, that which engages the audience in 360 degrees of the image. Video mapping is perfect in this sense. It seems to me the future is this. 

After all one sees the success they have had with projects like the Klimt Experience and the Equinox Experience.